In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

Verizon (VZ) and Barbie (MAT) announced a first-ever collaboration showcasing Barbie as the star of Verizon’s holiday campaign, including ...

The Barbie Beach House and Hot Wheels roller coasters at a big theme park under construction in Glendale, Arizona, will take ...

Mattel and Outright Games today launched Barbie Project Friendship, on the PC and consoles. Players can join Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts as they team up to save the Malibu ...

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device View-Master. The live-action movie will be developed with Sony Pictures and ...

Her work has previously appeared in The Zoe Report, Popsugar, Insider and more. Mattel Barbie just got a cool-girl makeover. Mattel tapped celebrity stylist Maeve Reilly to introduce a trend ...

When “Weird Barbie” became an unexpected breakout hit of the “Barbie” movie last year, Mattel kicked its new supply chain strategy into action. The toy maker accelerated the doll’s ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...

Mattel has released its first Deepavali Barbie just in time for the Festival of Lights, which falls on Oct 31 in Singapore and Malaysia. The doll went on sale on Oct 3 exclusively to Barbie ...

SINGAPORE (New Paper - The Straits Times/ANN): Mattel has released its first Diwali Barbie just in time for Deepavali, also known as the Festival of Lights and which falls on Oct 31 in South-East ...