Hasselblad adds a new ultra-wide zoom to its lineup of lenses for the X-system medium format cameras. The new XCD 20-35mm F/3.2-4.5 E is the brand’s first ultra-wide zoom and only the second zoom ...

Canon has announced a new multi-purpose standard zoom lens for its full-frame mirrorless cameras, the RF 28-70mm F2.8 IS STM. At just 17.3oz / 490g, the 28-70mm F2.8 looks like a perfect fit with ...

We are here to explore the reasons why Nikon has solidified its place as a leading camera brand in the industry. The best ...

Hasselblad's first ultra-wide zoom for medium format delivers a field of view equivalent to 16-27mm in full-frame terms. The ...

Canon has announced its new RF 28-70mm F2.8 IS STM lens, a light and compact mid-range zoom with a constant F2.8 aperture. According to Canon, the lens is designed for both photo and video use and ...

Viltrox has shown its new LUNA 42-420mm T5.6 Zoom at IBC 2024 in Amsterdam. The LUNA 42-420mm T5.6 Zoom joins the 30-300mm T4 ...

Canon's latest lens for its RF mirrorless camera system fills a very important gap in its lens catalog: a mid-priced standard ...

Take a look at the Viltrox LUNA 42-420mm T5.6 Cine Zoom lens, a powerful large format lens with a 10x zoom and constant T5.6 ...

E from Hasselblad is the first lens in the Exclusive series and is said to offer the highest optical performance.

Canon just released a new 28-70mm trinity lens disguised as an affordable kit lens – and it's half the price of the 24-70mm f ...

Discover why people buy the best DSLR cameras and the advantages they offer. Explore common uses, factors to consider when ...

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi ...