Gen Z consumes more content than any other generation, according to recent research. The study of 2,000 nationally ...

As more Gen Zers enter the workforce, stark generational differences and expectations are evident. The clashes are most ...

By crafting a branding strategy that will appeal to Zoomers, you’re setting up your brand for success as a new generation comes to the fore.

Here’s a roundup of numbers from the last week of HR news — including how many leaders have considered quitting over the ...

In the end, it was over so fast. Donald Trump’s decisive 2024 election win has left people around the country reeling. He ...

It's a victory he can thank, in part, Gen Z men for. Voting data from The Wall Street Journal indicates that Trump ...

A recent survey of hiring managers found about a quarter believe Gen Zers lack the ability to effectively interface with ...

The survey showed that 19% of 16 to 24-year-olds, “often” or “always” feel lonely — three times higher than the 65 to 74 age group, where the figure was only 6 percent. Just 14% of 16 to 24-year-olds ...

For a generation that likes expressing their emotions, Gen Z keeps a lot bottled up inside. A whopping one in three Zoomers ...

In recent history, politics has been dominated by the baby boomers. However, as they begin to retire, Generation Z is slowly ...

The younger age group defies one of the oldest rules in politics, that you become more conservative as you age.

They've done podcasts and shows that cater directly to young voters as a way to reach out. It makes sense that the candidates ...