The Olympic rings no longer guarantee marketing gold. As the torch passes from Paris 2024 to Los Angeles 2028, savvy brands ...

Influence in sports can take many forms, shaping not only games but entire cultural landscapes. It’s a force that is immediately recognizable, whether it mani ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

Shy and retiring are things America isn't. Big riles, massive fins, and lashings of chrome are just three things the USA does ...

The Chicago Bears are one of the oldest and most storied franchises in the NFL, and their logo is a significant part of their ...

The logo of a Germany-based sponsor will adorn the helmets of Major League Baseball players in the postseason through a multi-year partnership announced Friday.