Seven independent members of the company’s board resigned Tuesday, concluding that despite co-founder and CEO Anne Wojcicki’s ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

This year’s holiday Barbie is decked in a red-and-green plaid holiday gown and comes in five doll designs. Each doll is ...

Another big week in sports marketing & B&T has all the latest here. No news on the Columbians sponsoring Josh Addo-Carr.

Mattel’s IP team worked overtime to support and build on the buzz around Barbie, while building on the company’s other ...

The Penguin director and EP Craig Zobel has explained the reasoning for changing the title character's real name to Oz Cobb, ...

O ne WWE star who has also become one of the biggest names in action movies has officially signed on for his next project. A ...

John Cena has signed on to star in Matchbox, a live-action take on the classic Mattel car toyline. Apple Original Films has ...

John Cena has signed on to star in Matchbox, a live-action take on the classic Mattel car toyline. Apple Original Films has ...

This year's Holiday Gift Guide packs a punch with more value than ever and more than 375 toys from 139 established and ...