Hasselblad adds a new ultra-wide zoom to its lineup of lenses for the X-system medium format cameras. The new XCD 20-35mm F/3.2-4.5 E is the brand’s first ultra-wide zoom and only the second zoom ...

Hasselblad has dropped a new lens that marks two big firsts. The Hasselblad XCD 20-35E is both the company's first ever ultra ...

Canon has announced a new multi-purpose standard zoom lens for its full-frame mirrorless cameras, the RF 28-70mm F2.8 IS STM.

Take a look at the Viltrox LUNA 42-420mm T5.6 Cine Zoom lens, a powerful large format lens with a 10x zoom and constant T5.6 ...

Last month, Sigma announced that it is developing a cinema version of the 28-45mm F/1.8 Art lens. The new lens will be the company’s first cine lens with autofocus. A prototype of the lens was ...

The new Z 6 III is less than half the price of a Z 9, but it offers many of the same features with a few twists of its own.

E from Hasselblad is the first lens in the Exclusive series and is said to offer the highest optical performance.

Hasselblad's first ultra-wide zoom for medium format delivers a field of view equivalent to 16-27mm in full-frame terms. The ...

Canon's latest lens for its RF mirrorless camera system fills a very important gap in its lens catalog: a mid-priced standard zoom with professional-grade f/2.8 optics. Its RF 28-70mm F2.8 IS STM ...

A popular YouTube channel has described the claimed 48 megapixel resolution of the iPhone 16 Pro’s camera as “absolutely ...

A new word is being thrown about to describe the iPhone 16 family’s main rear camera. It’s the 48MP Fusion Camera. The ...

While the hardware specs for the iPhone 16’s camera seem mostly unchanged, Apple has changed the sensor in the main lens and renamed it the “Fusion Camera." Available on all 4 iPhone 16 models, this ...