PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

While overall toy sales are in decline, sales driven by nostalgic adults are on the rise, representing 17% of US toy sales ...

The new Barbie x Verizon partnership comes on the heels of a big year of collaborations for Barbie and Mattel, which have teamed up to launch everything from Barbie tumblers to toys in recent month.

Walmart’s holiday toy shop has thousands of gifts for kids and adults starting at $10. Shop 10 playsets from top brands like ...

Last November, Sweet Memories Vintage Tees and Candy expanded their inventory to sell beloved toys and games from years ago.

Ashton McGrady and her service dog Forest have been taking on the world side by side since 2020, and in a viral video ...

Savvy shoppers have spotted the retailer is selling a Barbie emergency vehicle toy for £54 cheaper than the identical one in Argos. The Barbie Care Clinic playset from B&M is currently just £35 ...

The Strong National Museum of Play which is home to the National Toy Hall of Fame announced Tuesday, Nov. 12, that the three ...

The beloved toy was a finalist seven times before finally crossing the finish line!" Hasbro's mini-horses, distinguishable by ...

Toy companies including Mattel ... colored Magic 8 balls decorated like an astronaut Barbie or a Hot Wheels race car driver. In 2020, Mattel released a $400 remote-controlled Tesla Cybertruck ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.