We got our Rainbow in November of 2022. My husband used to have asthma and terrible allergies. A few months after we got it he was off all of his asthma medicine. We completed the rebate program.

Now that the fall temperatures are settling in, it's time to swap out the light, floral scents for something a little more fitting. Business Insider spoke with three perfumers about which scents ...

One spritz of a beloved perfume can lift your mood. While scent is subjective, the best luxury perfumes share a few common elements that make them worth the investment. They’re often crafted by ...

Your signature fragrance is a deeply personal preference. The right scent has the power to uplift and inspire confidence; it can also reinforce memories of the past that you hold dear.

In February, a landmark study by neuroscientists from the University of Pittsburgh revealed that smelling familiar scents can ...

Behavioral science expert on society, culture and consumption. In the evolving world of fragrances, a quiet revolution is underway. Niche perfume brands, once relegated to the shadows of their ...

Red and yellow and pink and green Purple and orange and blue, I can sing a rainbow, Sing a rainbow, Sing a rainbow too. Red and yellow and pink and green Purple and orange and blue, I can sing a ...

When it comes to fragrance, today's roses and flowers are practically lifeless compared to the blooms Shakespeare was familiar with. Unfortunately for gardeners, modern plant breeding has caused many ...

The 'Friends' alum revealed her former 'Friends' costar is "obsessed" with one fragrance Esther Kang is a writer at PEOPLE. She has been working at PEOPLE since 2023 and has previously worked for ...

Fragrance is prestige beauty's fastest growing category and men are leading the charge. The category, which has posted 11 percent gains year-to-date as of August, per Circana, is reaping the ...