More recently, marketers have taken full advantage of its capabilities with geofencing, an incredibly powerful way to harness the power of location based marketing. While using geofencing for ...

Experts predict that the $96 billion location-based advertising market will expand at a compound annual growth rate of 15.1% from 2023 to 2030. Unsurprisingly, tech titans enjoy the lion’s share of ...

Daryl van Arkel: Things always take longer and are often harder than you anticipate, therefore you can’t just focus on the ...

This analysis allows for faster, more relevant marketing strategies that align promotions and messaging with customer expectations and behavior. Location-based marketing has historically been ...

Location-data based advertising is not new in the industry, but it has been on the rise. More than half of marketers surveyed said that they were spending SG$10,000 to SG$100,000 annually on ...

While it uses personal data, mobile marketing also makes use of technology such as location services to personalize ads based on user preference, habits, or location. This means that some mobile ...

Digital marketing is an essential aspect of any business marketing plan, helping companies attract and target new customers and leads, communicate with their audiences, and collect data on consumer ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...

Audio advertising boosts attention more than other formats. But how can advertisers turn up the relevancy dial?

Phunware is working to reignite growth with a GenAI feature planned for mid-2025. See why PHUN stock could be worth watching ...

When deciding whether or not to go vegan, many people consider the environmental impact of eating meat. Indeed, the meat ...

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