Google is integrating the C2PA standard into its search features to help users distinguish between real and AI-generated images.

Google is expanding efforts to properly label AI-generated content, updating its in-house "About This Image" tool with a global standard for detecting the origins of an AI-edited image. The new label was formulated as part of Google's work with the global Coalition for Content Provenance and Authenticity (C2PA).

Google says that it'll roll out an update to Search to flag images that were generated or edited using AI tools.

Google’s new AI disclosure feature can impact customer trust and help to maintain credibility in search and advertising.

Google is set to introduce a new technology that can identify whether an image was captured with a camera, edited using software like Photoshop, or created using generative AI models. This feature, integrated into Google Search results,

Google is introducing a new label in image search results to help you distinguish between AI-generated content and real ones, aiming to improve transparency and user trust. This is being done with the integration of C2PA metadata.